I had the wonderful opportunity of working on a marketing campaign for the upcoming release of the Honda Odyssey. One part of the campaign was a microsite that encourages customer interaction in order to heighten interest in the new vehicle launch. The custom aspect of the site would give people an entertaining experience they are able to share with their friends on Facebook.
With Honda's Choose Your Vantasy microsite, you can transform everyday routines into numerous Vantasies by creating a story; starring you, your friends & your family.
Simply choose your adventure, upload your pictures and watch the story unfold. Visitors were asked to upload up to 5 pictures of their family and friends, choose a character and let the redesigned Honda Odyssey unfold a personalized movie right before their eyes. You then have the option of posting your movie to your Facebook page, download ringtones and wallpapers.
D-Structure, a clothing, skiing and lifestyle shop located in San Francisco's Lower Haight district contacted me a while back to Design and Produce an identity & motion graphics package for all of their promotional videos. I've had a chance to view some of the pieces on vimeo with all of the graphics implemented.
It was great to be a part of the store's new direction and agenda. D-Structure Owner, Azikiwee has always been a positive influence in the community and definitely a nice guy to work with.
You can see a preview of the motion graphics package I designed and produced in the video below from San Francisco's D-Structure First Friday upcoming art show teaser with Undefeated // Dave Crossland.
I am excited to be a part of this production as Creative Director & Designer of the motion graphics package for the event. I will post more of my concepts and designs as the project unfolds. But for now, here are a few storyboards I have drawn as well as other pre production notes.